On the occasion of the Milan Fashion Week in September 2020, the Giada House, located in via Montenapoleone, was transformed into a virtual gallery spread over three floors.
On behalf of Silvestrin & Associati, we took care of the design and implementation of an online platform for the digital exhibition GIADA MFWSS21 which included 3D modeling, design and web programming activities for the creation of interactive virtual tours.
After the short video introduction by Gabriele Colangelo, visitors, directly from their devices, were able to visit the three floors of the Giada concept store and access the extra interactive contents (images of the new Spring Summer 21 collection, videos, installations) that created a real experiential navigation.
Design and production development project: Silvestrin & Associati
Technical project: Vitruvio Virtual Reality
Photo: Annemarieke Van Drimmelen.