Human Logo

Under the artistic direction of Maurizio Marani, creator of Human Logo, and in close collaboration with Albertino and the m2o Radio team we have given shape and life to Human Logo, a total new character and symbol made in CGI by the radio station of the publishing group GEDI.

First in the imagination, then on paper and finally through 3D modeling we have created an animated logo that comes from the elements of the Radio – microphones, headphones, mixers – and grows with the soul of the radio, the beating heart of m2o.

After the first phase, we imagined the real birth of Human logo, a birth that is told in the 40” pilot episode – written, directed and animated by us – which anticipates a series of animated commercials in support of an important campaign promotion of music and DJs from m2o Radio.

But the work with the Human Logo of m2o Radio is just at the beginning: in addition to advertising shorts in CGI and with mixed techniques, augmented reality experiences and integrations with Instagram are on the way.