MCM x Pet Therapy

For MCM Worldwide and Pet Therapy (Atelier Biagetti), we created an interactive video game in which users can explore a virtual garden, search for hidden objects and win exclusive MCM branded prizes by moving around like a cute kitten.

The narrative and evocative power of the video game ensures longer interactions, greater brand memorability and a greater inclination to purchase on the part of users. The branded video game brings every brand into a new era of communication.