The call of Cthulhu
Name
The call of Cthulhu
Author
Vitruvio Virtual Reality
Release date
2018
Type of work
Augmented Reality experience
Augmented reality: a new way to share and create art.
The exhibition catalogue for “The call of Cthulhu” is the first art catalogue ever to be produced in augmented reality.
Both the catalogue and the AR experiences were designed, developed and published by us, and presented at the exhibition of the same name organised at Palazzo Mazzarino for Manifesta 12 in Palermo.
With the Vitruvio AR+ app, available for iOS and Android, it is possible to augment the content available in this innovative catalogue. Take a look at the left-floating column.
“The most merciful thing in the world, I think, is the inability of the human mind to correlate all its contents.”
H. P. Lovecraft
