Vitruvio Virtual Reality
Type of work
During Milan Fashion Week 2020, the Giada House located on via Montenapoleone turned into a virtual gallery spread over three floors.
Thanks to Silvestrin & Associati, we took charge of the design and implementation of an online platform for the digital exhibition “GIADA MFWSS21”, which included 3D modeling, design, and web programming to create interactive virtual tours.
Visitors, directly from their devices, were able to explore the three floors of the Giada concept store, after a brief video introduction by Gabriele Colangelo. They could also access interactive extra content, including images from the new Spring/Summer 21 collection, videos, and installations. This created a genuine experiential navigation.
Design and production development project: Silvestrin & Associati
Technical project: Vitruvio Virtual Reality
Photos: Annemarieke Van Drimmelen.
“The collection expresses the beauty and poetry of GIADA Woman.”